We had lots of fun this week hanging out with the clever bods at Magnus Consulting.
Whilst things often work a little differently in B2B compared to D2C, the principles of brand building still apply. We know that if a brand is top of mind when someone comes into market, they’re much more likely to be chosen at the decision stage. In fact, according to Edelman/LinkedIn B2B Thought Leadership Impact Report, 2025, 83% of the purchasing decision happens before a buyer speaks to you. That’s a lot of heaving lifting.
And in the forthcoming AI dominated future, where does this leave B2B focused organisations when all the rules are being upturned in realtime?
We cover:
- What’s the future of brand in an AI mediated world?
- What does marketing look like when my Agent speak to your Agent?
- Are brands machine readable?
- How are people attacking this problem today?
- And what even is a brand any more once it needs to be just as programmatically attractive as it does for…people.
